Budding (before 1800) around 5000 BC, the ancient Egyptians invented the original oral cleanser, which consisted of resin from cow's hoofs, myrrh trees, Burnt eggshell crumbs and pumice. When the powder encounters saliva, it becomes a paste that cleans the teeth. By the fifth century BC, Greeks and Romans had improved the formula, adding animal bone powder, oyster shells, chalk and even green. At that time, these early Oral cleaners are usually used in combination with rags or tree branches (early toothbrushes). In China, the warring States period of the Zhou Li recorded: "Chicken early Ming, salty Yu gargle." Although this particular "brine toothpaste" can only be used by officials, nobles and literati, we can still see that the ancients at that time had realized that by rubbing their teeth they could remove dental rub, and that Chinese herbal ingredients could reduce inflammation and bacteriostasis. Keep your mouth fresh. Visible, whether east or west, from ancient times, tooth beauty, oral health as the two basic functions of toothpaste has begun to show.
Born (1800-1900) in the 19th century, with many new technologies born during the second Industrial Revolution, liberating productivity, and the United Kingdom began to produce dental powder on a large scale. Tooth powder as a popular commodity has spread to thousands of families. At that time, dental powder mainly used calcium carbonate, talc powder and magnesium carbonate as the main raw materials. In 1840, the French invented metal hoses, which provided suitable packaging for daily chemicals, which led to changes in the shape of dental powder. In 1893, Viennese Seger added a moisturizer to his teeth powder And thickener so that it can be stored in the form of paste, and the paste into metal hose, greatly improve the ease of use. Colgate toothpaste is the first collapsible squeeze tube toothpaste in modern sense.
The first toothpaste in the modern sense, Colgate 2, grew into the 20th century (1900-1960), and the toothpaste industry made great progress as a result of the rapid development of industrial technology. The term "toothpaste" began to appear in modern publications, and its corresponding Google Ngram graphics began to move up the curve. The promotion of technological progress to the toothpaste industry is mainly reflected in two aspects: first, the development and application of new friction agents, moisturizers, thickening agents and surfactants, so as to continuously upgrade the quality of toothpaste products; The variety of toothpaste has also developed from a single clean toothpaste to a complete range of functional oral hygiene products to meet the needs of different levels of consumption. Most notably, the invention of fluorinated toothpaste significantly reduced the incidence of dental caries. In 1955, Procter & Gamble Company added stannous fluoride into toothpaste with calcium pyrophosphate as friction agent and tin pyrophosphate as stabilizer. The first fluorinated toothpaste in the world, "Crest", was developed.
The world's first fluorinated toothpaste "Crest" 3, mature (1960-present) over time, toothpaste technology content and brand types to enrich the 1960s, As a new economic carrier, MNCs begin to play a prominent role in the global market of toothpaste. Since 1960, the international toothpaste market has basically been monopolized by a few multinational corporations in the United States, Western Europe and Japan (e.g. Colgate-Palm, Procter & Gamble, Unilever, Lion King, Henkel). In 1970, the Lion King Company of Japan launched the World On the first enzyme toothpaste-"smoke King toothpaste." They are scientific research, production and marketing in one, with strong economic strength and technical strength, in the constantly changing global market and technological innovation wave, has become the leader of the world's major markets. Thanks to the development of multinational corporations, the word "toothpaste" has been on the rise since 1960.